{"id":126127,"date":"2025-09-03T09:26:47","date_gmt":"2025-09-03T15:26:47","guid":{"rendered":"https:\/\/leon-mexico.com\/?p=126127"},"modified":"2025-09-23T13:56:34","modified_gmt":"2025-09-23T19:56:34","slug":"leon-impulsa-su-posicion-en-turismo-de-reuniones-con-el-pcma-advisory-client-roadshow","status":"publish","type":"post","link":"https:\/\/leon-mexico.com\/en\/noticias\/leon-impulsa-su-posicion-en-turismo-de-reuniones-con-el-pcma-advisory-client-roadshow\/","title":{"rendered":"Le\u00f3n impulsa su posici\u00f3n en turismo de reuniones con el PCMA Advisory Client Roadshow"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-0\"><div class=\"row col-no-gutter single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><\/p>\n<p style=\"text-align: justify;\"><strong>C\u00f3ctel inaugural en Plaza de Gallos<\/strong><\/p>\n<p style=\"text-align: justify;\">La agenda arranc\u00f3 con un c\u00f3ctel exclusivo en la emblem\u00e1tica Plaza de Gallos, donde se dieron cita tomadores de decisi\u00f3n, organizadores de eventos y expertos de la industria. Bajo un ambiente distendido, intercambiaron experiencias y sentaron las bases para futuras candidaturas de congresos internacionales en Le\u00f3n.<\/p>\n<p style=\"text-align: justify;\"><strong>Di\u00e1logo estrat\u00e9gico en Poliforum Le\u00f3n<\/strong><\/p>\n<p style=\"text-align: justify;\">Durante tres d\u00edas, Poliforum se convirti\u00f3 en epicentro de paneles, talleres y sesiones interactivas bajo el tema \u201cEl poder transformador de la industria de reuniones en Guanajuato\u201d. Entre los puntos destacados:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Seis expertos internacionales compartieron tendencias y mejores pr\u00e1cticas para atraer eventos de alto nivel.<\/li>\n<li style=\"text-align: justify;\">Encuentros con l\u00edderes de cl\u00fasteres productivos, colegios m\u00e9dicos y universidades, con miras a tejer alianzas y explorar nuevas convocatorias.<\/li>\n<li style=\"text-align: justify;\">Recomendaciones para reforzar la comunicaci\u00f3n y los procesos de selecci\u00f3n de sedes por parte de los organizadores norteamericanos.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong>El impulso institucional.<\/strong><\/p>\n<p style=\"text-align: left;\">La gobernadora Libia Dennise Garc\u00eda Mu\u00f1oz Ledo resalt\u00f3 que el turismo de reuniones diversifica la econom\u00eda, genera empleos de calidad y proyecta al estado como un destino innovador. A su vez, destac\u00f3 cifras que hablan del dinamismo guanajuatense:<\/p>\n<ul>\n<li>En 2024 se celebraron 155 eventos de reuniones en el estado, con casi un mill\u00f3n de asistentes.<\/li>\n<li>La derrama econ\u00f3mica super\u00f3 los 1\u2009349 millones de pesos, reforzando a Guanajuato como referente nacional en MICE.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Impacto y proyecci\u00f3n<\/strong><\/p>\n<p style=\"text-align: justify;\">Gracias a estas actividades, Le\u00f3n fortalece su competitividad no solo en t\u00e9rminos econ\u00f3micos, sino tambi\u00e9n en lo social, acad\u00e9mico y cient\u00edfico. Cada alianza gestada durante el Roadshow ampl\u00eda el alcance de la ciudad y refuerza su oferta de infraestructura \u2014desde el Poliforum hasta espacios patrimoniales\u2014 para recibir todo tipo de eventos.<\/p>\n<p style=\"text-align: justify;\">Con cada edici\u00f3n, Le\u00f3n demuestra por qu\u00e9 es el aliado perfecto para dar el siguiente paso en la industria de reuniones. Si buscas un destino con conectividad, experiencia de primer nivel y la calidez de Guanajuato, aqu\u00ed encontrar\u00e1s la sede ideal para tu pr\u00f3ximo congreso o incentivo.<\/p>\n<p>\n<\/div><div id=\"gallery-202948\" class=\"un-media-gallery isotope-system isotope-general-light grid-general-light\">\n\t\t\t\t\t\n\t\n\t<div class=\"isotope-wrapper grid-wrapper single-gutter\" >\n\t\t\t\t\t\t\t\t\t<div class=\"isotope-container isotope-layout style-masonry\" data-type=\"masonry\" data-layout=\"masonry\" data-lg=\"1000\" data-md=\"600\" data-sm=\"480\">\n<div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-126128  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 66.7%;\"><\/div><a href=\"https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-1.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-202948\" data-external-thumb-image=\"https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-1.jpg\" data-lg-size=\"1440-960\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-126128\" src=\"https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-1.jpg\" width=\"1440\" height=\"960\" alt=\"\" srcset=\"https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-1.jpg 1440w, https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-1-768x512.jpg 768w, https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-1-391x260.jpg 391w, https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-1-350x233.jpg 350w, https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-1-1320x880.jpg 1320w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-126129  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 66.7%;\"><\/div><a href=\"https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-2.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-202948\" data-external-thumb-image=\"https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-2.jpg\" data-lg-size=\"1440-961\" data-lb-index=\"1\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-126129\" src=\"https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-2.jpg\" width=\"1440\" height=\"961\" alt=\"\" srcset=\"https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-2.jpg 1440w, https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-2-768x513.jpg 768w, https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-2-391x260.jpg 391w, https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-2-350x234.jpg 350w, https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-2-1320x881.jpg 1320w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-126131  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 74.7%;\"><\/div><a href=\"https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-4.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-202948\" data-external-thumb-image=\"https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-4.jpg\" data-lg-size=\"1124-840\" data-lb-index=\"2\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-126131\" src=\"https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-4.jpg\" width=\"1124\" height=\"840\" alt=\"\" srcset=\"https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-4.jpg 1124w, https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-4-768x574.jpg 768w, https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-4-350x262.jpg 350w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-126132  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 75.1%;\"><\/div><a href=\"https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-5.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-202948\" data-external-thumb-image=\"https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-5.jpg\" data-lg-size=\"1440-1081\" data-lb-index=\"3\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-126132\" src=\"https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-5.jpg\" width=\"1440\" height=\"1081\" alt=\"\" srcset=\"https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-5.jpg 1440w, https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-5-768x577.jpg 768w, https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-5-350x263.jpg 350w, https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-5-1320x991.jpg 1320w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-126133  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 75%;\"><\/div><a href=\"https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-6.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-202948\" data-external-thumb-image=\"https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-6.jpg\" data-lg-size=\"1440-1080\" data-lb-index=\"4\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-126133\" src=\"https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-6.jpg\" width=\"1440\" height=\"1080\" alt=\"\" srcset=\"https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-6.jpg 1440w, https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-6-768x576.jpg 768w, https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-6-350x263.jpg 350w, https:\/\/leon-mexico.com\/wp-content\/uploads\/2025\/09\/PCMA-noticia-6-1320x990.jpg 1320w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le\u00f3n reafirm\u00f3 su liderazgo en el segmento MICE al ser la sede de la primera edici\u00f3n en M\u00e9xico del PCMA Advisory Client Roadshow, un encuentro acad\u00e9mico y de negocios que se llev\u00f3 a cabo del 1 al 3 de septiembre en el Poliforum Le\u00f3n. El objetivo es posicionar a Guanajuato como destino estrat\u00e9gico en el mercado norteamericano de turismo de reuniones, congresos e incentivos.<\/p>","protected":false},"author":5,"featured_media":126130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[],"class_list":["post-126127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/leon-mexico.com\/en\/wp-json\/wp\/v2\/posts\/126127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leon-mexico.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leon-mexico.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leon-mexico.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/leon-mexico.com\/en\/wp-json\/wp\/v2\/comments?post=126127"}],"version-history":[{"count":0,"href":"https:\/\/leon-mexico.com\/en\/wp-json\/wp\/v2\/posts\/126127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leon-mexico.com\/en\/wp-json\/wp\/v2\/media\/126130"}],"wp:attachment":[{"href":"https:\/\/leon-mexico.com\/en\/wp-json\/wp\/v2\/media?parent=126127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leon-mexico.com\/en\/wp-json\/wp\/v2\/categories?post=126127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leon-mexico.com\/en\/wp-json\/wp\/v2\/tags?post=126127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}